Helen Pietrulla was a visionary who revolutionized the German cosmetics industry with her passion, creativity, and dedication. In the 1940s, she opened her first cosmetic institute in Heidelberg and founded the first training center for cosmetics. Her work laid the foundation for the now state-recognized profession of cosmetician. Helen Pietrulla was considered a pioneer, a modern, confident, ambitious woman who wanted to support women in feeling well-groomed, beautiful, and thus self-confident.

With more than 80 years of experience in developing unique, effective formulas, Helen Pietrulla set standards in the industry. Her cosmetics school, which later became a world-renowned institution, and the development of an exclusive product line brought her international fame. To this day, her brand stands for exclusive skin care that interprets tradition and values in a modern way.

The brand is characterized by a wide range of products that use proven effective, selected ingredients specifically tailored to the various needs of the skin. Helen Pietrulla was honored with numerous awards for her commitment and pioneering work in the field of cosmetic care, including the „Cosmetic Oscar“ and the international CIDESCO prize.

Today, the Pietrulla family continues to run the family business. The third generation carries on Helen Pietrulla’s values and traditions – with a focus on innovation and effectiveness. For products that continue to bear the founder’s name.